Garuda Indonesia Colours Magazine March 2015 | Page 166

164

History of Garuda Indonesia

THE PHILOSOPHY
BEHIND THE UNIFORM

Purple
Purple gives an impression of elegance,
creativity and inspiration.

Warna Ungu

Orange
Orange evokes a warm, friendly and
energetic vibe.

Warna Oranye

Filosofi Seragam
Awak Kabin Garuda
Indonesia

Tosca
Tosca recalls a sense of sophistication and
tropical freshness.

Warna Hijau Toska

Cobalt Blue
Cobalt blue exudes reliability,
trustworthiness, authority and calmness.

Warna Biru

Warna ini memberikan kesan elegan,
inspiratif dan kreatif.

Warna ini memberikan kesan hangat,
ramah dan penuh energi.

Warna ini memberikan kesan
sophisticated tropis dan menyegarkan.

Warna ini memberikan kesan andal,
tepercaya, berwibawa dan menenangkan.

In 2010 Garuda Indonesia
underwent a corporate identity
brand refresh. Part of the brand
refresh was introducing a new
cabin crew uniform. The design
concept for the new uniforms
was aligned with the airline’s
new service concept, the Garuda
Indonesia Experience, which
highlights the richness and
diversity of Indonesian culture,
and the warmth and friendliness
of its people. Through this new
design concept Garuda Indonesia
aims to promote the unique
character of Indonesian culture
internationally with the use of
bat