Garuda Indonesia Colours Magazine February 2015 | Page 154

152

Advertorial

SOD UPH: PREPARING
FUTURE DESIGN PROFESSIONALS
The rapid expansion of design disciplines in Indonesia,
such as architecture and interior, visual communication and
product design, has initiated a variety of design-related
industries and opened up a greater need for talented
design professionals.
The School of Design (SoD) at Universitas
Pelita Harapan (UPH) is a gateway to design
learning and prepares you to be part of this
rapidly growing field. In its strategy to
differentiate itself from other institutions,
SoD has positioned itself as a supplier of not
merely skilled workers, but also of future
designers with the ability to expand and
develop future interdisciplinary specialities
in various design-related professions.
Its curriculum approach is developed with a
strong emphasis on interdisciplinary studies,
where various disciplinary correlations, in
theories, praxis and technology, are joined in

each subject to emphasise maturity of
concepts and processes, not merely the end
result. Students are conditioned to be able to
think and analyse each design decision
critically and in depth. Students are equipped
with a wide range of choices in technology
and materiality, empowering them with the
freedom to tackle a problem through various
approaches to achieve their final design goal.
“The strength of SoD UPH is the emphasis
on lifelong development of design ability that
continues to evolve. By conditioning our
students this way, we hope that our
graduates may develop themselves beyond

the constraints of what is available
in the industry today, having the ability to go
beyond defined career slots and build upon
their ever-growing niche in design,”
says Elya Wibowo, Dean of SoD.
SoD lecturers prepare their students
with the ability to create interdisciplinary
dialogue between design and related fields
of study through liberal arts as a common
ground. SoD UPH graduates should be able
not only to draw, but to draw to the extent
that drawing becomes a means of inquiry,
with reasoning behind each dot and line, and
to be able to communicate their ideas to
appropriate audiences. To survive in such a
dynamic future, students should strive to
become decision makers or discerning
leaders in their field.
SoD consists of four different departments:
Architecture, Interior, Visual
Communication (specialising in graphics,
animation and cinematography) and Product
Design. SoD UPH students are conditioned
to critically build an understanding of how
these separate design disciplines may bring
their perspectives together for common goals
in society. With its state-of-the-art facilities
and leading workshops, SoD intends to
orient its students to sharpen their
conceptual arguments through industry
practices and testing.

“The strength of SoD
UPH is the emphasis
on lifelong development
of design ability that
continues to evolve.