Garuda Indonesia Colours Magazine December 2017 | Page 176

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History of Garuda Indonesia
GARUDA INDONESIA’S
LOGO THROUGH THE AGES
Classic Garuda
1949–1969
Orange Logotype
1970–March 29, 1985
Modern Bird Symbol
March 30, 1985–July 22, 2009
Brand Refresh
July 23, 2009–present
Being a well-established brand
has played a big role in Garuda Indonesia’s
success and evolution in the increasingly
competitive commercial aviation industry.
Its logo as an element of the brand has
undergone a transformation to adapt to
external changes and reflect the times.
The result of this logo transformation
through revision and rejuvenation has been
applied to aircraft exteriors, advertisements,
webpages, business cards, and other
mediums, raising brand recognition
across the board.
The Classic Garuda logo, which was used
from 1949 to 1969, consists of the image of
an eagle in black with the Indonesian flag on
its wing, and ‘Garuda’ in red and ‘Indonesian
Airways’ in black next to it. This logo was
applied to aircraft exteriors, which were
painted white on the top half with a
red bar along the windows, giving the
appearance of the Indonesian flag.
In 1970, Garuda Indonesia introduced
a new logo, the Orange Logotype. The logo
consists simply of ‘Garuda’ and ‘Indonesian
Airways’ in a red and orange (tangerine) font.
The application to aircraft exteriors took
the form of red and orange lines along
the windows and doors. This era marked
a golden age of modernisation, fleet
expansion and flight network expansion
(domestically and internationally)
for Garuda Indonesia.
Anticipating the open competition era of the
aviation industry, in 1985, Garuda Indonesia
changed its identity with the Modern Bird
symbol. The logo features a modern image
of the bird above or beside the company