Garuda Indonesia Colours Magazine December 2017 | Page 150

148
Lifestyle
SEVENFRIDAY RECOGNISES THE POTENTIAL OF
INDONESIA WITH INDONESIAN LIMITED EDITION
When SEVENFRIDAY
unveiled its first ever
revolutionary SPACE concept
in Jakarta in 2016, many
eyebrows were raised.
Certainly, the concept itself is
definitely unprecedented,
allowing customers and friends
of the brand to get together in
a relaxing eatery ambience,
but it is also the choice of
location that is unusual: Jakarta,
rather than the customary
trendsetter cities of the world.
Unbeknownst to many, and a surprise for
the brand itself, is the fact that Indonesia
has become one of the key markets in
SEVENFRIDAY’s short history. Indonesia’s
biggest asset has always been its diversity –
people, cultures and wealth of nature – and
an increasingly stable political climate
will only help the nation achieve its
potential, cited in a study to be the fourth
largest economy in the world by 2050.
This year, in conjunction with Indonesia’s
72 nd anniversary as a nation, SEVENFRIDAY
unveils the exclusive P2B/05 EDISI
INDONESIA, in a limited edition of 72
pieces. Based on SEVENFRIDAY’s original
model, the P-Series, the design of the P2B/05
incorporates two of the most important
cultural legacies of the land, keris and batik,
a respectful nod to Indonesia’s rich heritage
and history as the country grows in stature
on the world stage.
Keris, whose name derives from the old
Javanese term ngiris, is a symbolic weapon
whose blade, with its distinctive pamor
pattern, provides the inspiration for the dial
of the watch, which is in fact crafted out of
Damascus steel so as to mimi