Garuda Indonesia Colours Magazine August 2016 | Page 142
138
Garuda Indonesia
Garuda Indonesia boarding pass at
these restaurants.
Garuda Indonesia has been flying to
London Heathrow from Jakarta and
Singapore since March 31, 2016, providing
its passengers with greater connectivity
in and around Europe.
Kerja Sama Terpadu Garuda
Indonesia dengan KBRI London
GARUDA INDONESIA
COOPERATES WITH
INDONESIAN EMBASSY
IN LONDON
To support the Indonesian
government’s culinary
diplomacy programme in
England, on June 17, 2016,
at the Indonesian Embassy in
London, a partnership between
Garuda Indonesia and selected
Indonesian restaurants in
England was established.
This joint programme was established
to promote the culinary treasures of Indonesia
that are available in England while also
increasing the brand awareness of Garuda
Indonesia in Europe. In implementing the
joint programme, Garuda Indonesia will help
promote Indonesian restaurants in England
through its in-flight magazine Colours, as well
as in its brochures and through its BPTV
(Boarding Pass True Value) programme
designed to provide Garuda Indonesia
customers with great deals by showing
their boarding pass.
In the initial stage, this joint programme
will apply to six of 15 Indonesian restaurants in
England, namely: Bali Bali (150 Shaftesbury Ave,
London WC2H 8HL), Nusa Dua (118–120
Shaftesbury Ave, London W1D 5EP), The Bali
Lounge (77–79 King’s Road, Reading RG1
3DD), Warung Padang (Prince of Wales P H,
Scott Lidgett Cres, London SE16 4XF),
Waroeng Windsor (2 Upper Union St,
Aldershot, Hampshire GU11 1DP), and
Krakatoa York (39 Tanner Row,
York YO1 6JP).
Garuda Indonesia passengers can now enjoy
a discount of 10% to 20% by showing a valid
Guna mendukung program pemerintah
Indonesia dalam hal Diplomasi Kuliner di
Inggris, pada Jumat, 17 Juni 2016 bertempat
di KBRI London telah disepakati kerja sama
promosi terpadu antara Garuda Indonesia
dan sejumlah restoran Indonesia yang
berada di Inggris.
Kegiatan promosi terpadu ini
dimaksudkan untuk mempromosikan
dan mengembangkan kuliner Indonesia
yang berada di Inggris serta meningkatkan
brand awareness Garuda Indonesia di Eropa.
Dalam pelaksanaannya, Garuda Indonesia
akan mempromosikan sejumlah restoran
Indonesia yang berada di Inggris melalui
majalah in-flight Colours serta melalui
brosur-brosur program BPTV (Boarding
Pass True Value) di mana nantinya pelanggan
Garuda Indonesia akan mendapatkan
keuntungan dengan menunjukkan boarding
pass di sejumlah restoran tersebut.
Program promosi ini, pada tahap awal,
berlaku untuk enam restoran (dari
keseluruhan 15 restoran Indonesia yang
berada di Inggris). Adapun ke-6 restoran
tersebut adalah: Bali Bali (150 Shaftesbury
Ave, London WC2H 8HL), Nusa Dua
(118–120 Shaftesbury Ave, London W1D 5EP),
The Bali Lounge (77–79 King's Road, Reading
RG1 3DD), Warung Padang (Prince of Wales P
H, Scott Lidgett Cres, London SE16 4XF),
Waroeng Windsor (2 Upper Union St.
Aldershot, Hampshire GU11 1DP) dan
Krakatoa York (39 Tanner Row, York
YOI 6JP).
Penumpang Garuda Indonesia kini
dapat menikmati potongan harga antara
10%–20% bagi yang menunjukkan boarding
pass penerbangan Garuda Indonesia mereka
di restoran-restoran yang terpilih.
Garuda Indonesia terbang ke Heathrow
London dari Jakarta dan Singapura sejak
31 Maret 2016, dengan kemudahan
konektivitas di dalam dan sekitar Eropa.
The restaurant cooperation signing was
conducted by Jubi Prasetyo of Garuda Indonesia
London and the Indonesian Ambassador to
England Rizal Sukma.