Garuda Indonesia Colours Magazine August 2016 | Page 142

138 Garuda Indonesia Garuda Indonesia boarding pass at these restaurants. Garuda Indonesia has been flying to London Heathrow from Jakarta and Singapore since March 31, 2016, providing its passengers with greater connectivity in and around Europe. Kerja Sama Terpadu Garuda Indonesia dengan KBRI London GARUDA INDONESIA COOPERATES WITH INDONESIAN EMBASSY IN LONDON To support the Indonesian government’s culinary diplomacy programme in England, on June 17, 2016, at the Indonesian Embassy in London, a partnership between Garuda Indonesia and selected Indonesian restaurants in England was established. This joint programme was established to promote the culinary treasures of Indonesia that are available in England while also increasing the brand awareness of Garuda Indonesia in Europe. In implementing the joint programme, Garuda Indonesia will help promote Indonesian restaurants in England through its in-flight magazine Colours, as well as in its brochures and through its BPTV (Boarding Pass True Value) programme designed to provide Garuda Indonesia customers with great deals by showing their boarding pass. In the initial stage, this joint programme will apply to six of 15 Indonesian restaurants in England, namely: Bali Bali (150 Shaftesbury Ave, London WC2H 8HL), Nusa Dua (118–120 Shaftesbury Ave, London W1D 5EP), The Bali Lounge (77–79 King’s Road, Reading RG1 3DD), Warung Padang (Prince of Wales P H, Scott Lidgett Cres, London SE16 4XF), Waroeng Windsor (2 Upper Union St, Aldershot, Hampshire GU11 1DP), and Krakatoa York (39 Tanner Row, York YO1 6JP). Garuda Indonesia passengers can now enjoy a discount of 10% to 20% by showing a valid Guna mendukung program pemerintah Indonesia dalam hal Diplomasi Kuliner di Inggris, pada Jumat, 17 Juni 2016 bertempat di KBRI London telah disepakati kerja sama promosi terpadu antara Garuda Indonesia dan sejumlah restoran Indonesia yang berada di Inggris. Kegiatan promosi terpadu ini dimaksudkan untuk mempromosikan dan mengembangkan kuliner Indonesia yang berada di Inggris serta meningkatkan brand awareness Garuda Indonesia di Eropa. Dalam pelaksanaannya, Garuda Indonesia akan mempromosikan sejumlah restoran Indonesia yang berada di Inggris melalui majalah in-flight Colours serta melalui brosur-brosur program BPTV (Boarding Pass True Value) di mana nantinya pelanggan Garuda Indonesia akan mendapatkan keuntungan dengan menunjukkan boarding pass di sejumlah restoran tersebut. Program promosi ini, pada tahap awal, berlaku untuk enam restoran (dari keseluruhan 15 restoran Indonesia yang berada di Inggris). Adapun ke-6 restoran tersebut adalah: Bali Bali (150 Shaftesbury Ave, London WC2H 8HL), Nusa Dua (118–120 Shaftesbury Ave, London W1D 5EP), The Bali Lounge (77–79 King's Road, Reading RG1 3DD), Warung Padang (Prince of Wales P H, Scott Lidgett Cres, London SE16 4XF), Waroeng Windsor (2 Upper Union St. Aldershot, Hampshire GU11 1DP) dan Krakatoa York (39 Tanner Row, York YOI 6JP). Penumpang Garuda Indonesia kini dapat menikmati potongan harga antara 10%–20% bagi yang menunjukkan boarding pass penerbangan Garuda Indonesia mereka di restoran-restoran yang terpilih. Garuda Indonesia terbang ke Heathrow London dari Jakarta dan Singapura sejak 31 Maret 2016, dengan kemudahan konektivitas di dalam dan sekitar Eropa. The restaurant cooperation signing was conducted by Jubi Prasetyo of Garuda Indonesia London and the Indonesian Ambassador to England Rizal Sukma.