Garuda Indonesia Colours Magazine April 2018 | Page 158

156 News GARUDA INDONESIA NEWS GARUDA INDONESIA AND BNI LAUNCH WEEKLY PROMO PT Garuda Indonesia (Persero) Tbk. and PT Bank Negara Indonesia (Persero) Tbk. (BNI) have kicked off their online travel promo BNI WOW Wednesday, which is set to be held weekly on Wednesdays from March to May 2018. To take advantage, customers can input the promo code BNIWOW on the Garuda Indonesia website and mobile app. The launch of the online travel promo took place during the Jakarta International BNI Java Jazz Festival 2018 at the Jakarta International Expo (JIExpo) in Kemayoran in early March. During the programme, performing musicians such as Glenn Fredly and Andra Ramadhan were each granted GARUDA BNI Signature credit cards while singers Tompi and Sandhy Sondoro received a Platinum GarudaMiles membership as a symbol of the company’s appreciation for their art. The year 2018 was the 14 th year Garuda Indonesia has supported this, the largest jazz festival in Indonesia, by flying the Java Jazz musicians and performers on domestic and international routes. The support will build upon and expand Garuda Indonesia’s brand profile amongst the large numbers of festival-goers. Garuda Indonesia dan BNI Luncurkan Promo Mingguan PT Garuda Indonesia (Persero) Tbk. bersama PT Bank Negara Indonesia (Persero) Tbk. (BNI) menyelenggarakan online travel promo bertajuk “BNI WOW Wednesday” yang berlaku setiap Rabu, setiap minggu. Program yang digelar selama periode Maret–Mei 2018 ini dapat dinikmati dengan menyertakan kode promo “BNI WOW” di website dan mobile app Garuda Indonesia. Seremoni peresmian online travel promo tersebut diadakan di sela ajang Jakarta International BNI Java Jazz Festival 2018 di Jakarta International Expo (JIExpo), Kemayoran. Sebagai apresiasi terhadap artis, diserahkan Kartu Kredit GARUDA BNI Signature kepada Glenn Fredly dan Andra Ramadhan, juga keanggotaan GarudaMiles Platinum kepada Tompi dan Sandhy Sondoro. Tahun 2018 merupakan tahun ke-14 Garuda Indonesia mendukung pelaksanaan festival jazz terbesar di Indonesia ini. Melalui dukungan tersebut, Garuda Indonesia menerbangkan musisi dan pengisi acara Java Jazz baik untuk rute domestik maupun internasional. Dukungan tersebut diharapkan dapat memperluas segmen branding Garuda Indonesia mengingat festival musik ini dapat dinikmati berbagai kalangan.