TRANSACTIONS AT FIRST PHASE OF GATF 2017 REACH RP457 BILLION
News
147
GARUDA INDONESIA HOLDS CORPORATE TRAVEL FAIR TO BOOST TOURISM
TRANSACTIONS AT FIRST PHASE OF GATF 2017 REACH RP457 BILLION
This year Garuda Indonesia held its first ever Garuda Indonesia Corporate Travel Fair ( GCTF ), targeting the corporate market by involving up to 1,000 potential corporate buyers during its event from March 14 – 15 , 2017 , held at Ritz-Carlton Mega Kuningan , Jakarta .
The first phase of Garuda Indonesia Travel Fair ( GATF ) 2017 culminated with positive results that saw up to Rp457 billion worth of transactions , far exceeding the initial target of Rp380 billion .
President & CEO of PT Garuda Indonesia ( Persero ) Tbk ., M . Arif Wibowo said the success of the event , which took place from March 10 – 12 across 24 cities , was a result of the public ’ s enthusiasm for fulfilling their travel needs at an affordable rate .
“ Aside from that , the success of the ninth GATF event also would not have happened without the support and hard work of all fellow employees of Garuda Indonesia Group . We hope the next event will be even more successful ,” Arif said .
According to Arif , the three branches that achieved the largest number of transactions during the fair were Jakarta , with a total of Rp277 billion ( exceeding its initial target of Rp207 billion ); Surabaya , with Rp37 billion ; and Denpasar , with Rp29 billion .
Up to 74,000 visitors attended the GATF event in Jakarta , approximately 5,000 more than the event held in the same period last year , which was attended by some 69,000 visitors .
GATF 2017 Fase Pertama Tembus Transaksi Rp457 Miliar
Pelaksanaan Garuda Indonesia Travel Fair ( GATF ) fase pertama pada 10 – 12 Maret 2017 di 24 kota besar memberikan hasil yang positif bagi perusahaan , dengan total transaksi mencapai Rp457 miliar atau melampaui target yang ditetapkan Rp380 miliar .
Direktur Utama PT Garuda Indonesia ( Persero ) Tbk ., M . Arif Wibowo menilai keberhasilan pelaksanaan GATF 2017 fase pertama tercapai karena animo masyarakat terhadap kebutuhan travelling dengan harga yang terjangkau .
“ Selain itu , keberhasilan pelaksanaan GATF yang kesembilan kalinya ini tentu tidak terlepas dari dukungan dan kerja keras seluruh rekan-rekan karyawan Garuda Indonesia Group . Kami berharap kiranya pelaksanaan selanjutnya akan lebih sukses ,” kata Arif .
Arif menambahkan , tiga kantor cabang yang tercatat memberikan kontribusi terbesar dari total transaksi yang diperoleh , yaitu Jakarta Raya dengan nilai transaksi mencapai Rp277 miliar ( melampaui target dari Rp207,3 miliar ), kantor cabang Surabaya menyumbangkan Rp37 miliar , dan Denpasar Rp29 miliar .
Di sisi lain , pelaksanaan GATF di Jakarta kali ini menunjukkan peningkatan jumlah pengunjung mencapai 74.000 pengunjung , naik 5.000 pengunjung dibanding periode yang sama tahun lalu yakni 69.000 pengunjung .
With GCTF , the company aims to strengthen its presence within the corporate travel market and maximise the role of travel agents as strategic partners in developing Garuda Indonesia ’ s sales and distribution channels .
Benny S . Butarbutar , Corporate Communications Vice President for PT Garuda Indonesia ( Persero ) Tbk ., said GCTF 2017 is part of the company ’ s commitment to continue prioritising its synergy with stakeholders and continue developing the potential of a market that today contributes over 10 % of the company ’ s earnings .
“ With a lot of potential to explore in the corporate market , Garuda Indonesia is optimistic in targeting growth of 15 % for its corporate market and reaching a total transaction revenue of Rp100 billion from the GCTF 2017 event ,” Benny said .
Dukung Pariwisata , Garuda Indonesia Gelar Corporate Travel Fair
Garuda Indonesia untuk pertama kalinya menggelar Garuda Indonesia Corporate Travel Fair ( GCTF ) 2017 untuk pasar korporasi dengan melibatkan 1.000 corporate buyers potensial . Kegiatan ini berlangsung dari 14 – 15 Maret 2017 di Hotel Ritz Carlton , Mega Kuningan , Jakarta .
GCTF diadakan dengan tujuan untuk memperkuat pasar korporasi sekaligus memaksimalkan peran agen perjalanan sebagai mitra strategis dalam pengembangan distribusi penjualan Garuda Indonesia .
Vice President Corporate Communications PT Garuda Indonesia ( Persero ) Tbk ., Benny S . Butarbutar mengatakan , pelaksanaan GCTF 2017 merupakan komitmen perusahaan untuk terus mengedepankan sinergi dengan stakeholder sekaligus merupakan pangsa pasar yang sangat potensial dengan total kontribusi mencapai lebih 10 % dalam peningkatan pendapatan perusahaan .
“ Dengan potensi pasar korporasi yang masih terbuka luas , Garuda Indonesia optimis dapat menargetkan pertumbuhan pasar korporasi sebesar 15 % dengan total transaksi pendapatan mencapai Rp100 miliar pada kegiatan GCTF 2017 ,” tutur Benny .