Game On Magazine - April 2017 Game on Preview Edition | Page 72

The 2017

ExpoHockey-est

Canadian Hockey

weekend

By Scott Taylor Photos by Jeff Miller and

James Carey Lauder of the year

Jenelle Kohanchuk and Bailey Bram at the
Game On Lounge
Jarret Hannah is a marketing guy . He ’ s owned Winnipeg ’ s GEL Marketing Group since 2008 and he ’ s spent that time providing marketing and growth strategies for companies large and small . In his spare time , he ’ s part of an ownership group ( that includes St . Louis Blues star Alexander Steen ) in Winnipeg ’ s Great Big Adventure .
Chad Balmer is a Selkirkbased financial advisor who has dedicated his life to hockey . He played and coached at the Triple A level and is a former member of the KJHL ’ s Selkirk Fishermen . He is a high-level coach who also owns and operates his own hockey school .
Together , they had what they thought was a good idea , but when they decided to take that idea and make it real , they didn ’ t know what to expect .
At least , they had no idea until they held the first
Canadian Hockey Expo in June of 2016 . When they looked out of the morning of Day 1 and saw that lineup at Winnipeg Convention Centre , they were convinced .
“ When we asked people about the concept and whether or not they wanted to be involved , it ’ s been almost unanimous ,” said Balmer . “ Hockey people want the Canadian Hockey Expo .”
The CHE Mission Statement is simple : “ Our objective is to provide you with a vast array of vendors to offer you a holistic view inside the sport of hockey . You will discover the latest trends in equipment , learn about injury prevention and treatment , and find out what it takes to maintain a proper diet . Within the show , you will also be introduced to leading edge training facilities , camps and educational faculties . Whether you are new to the sport , looking to reach the next level
or just a hockey enthusiast , the Canadian Hockey Expo will have something for you .” There is no doubt about that .
On Sept . 23 and 24 , 2017 , the Canadian Hockey Expo will embark on its Second Annual Consumer Hockey Trade Show . This year , however , Hannah and Balmer have decided to expand , and will hold the event at The Red River Exhibition Park Grounds .
Building on the success of its first show , the CHE looks to further engage Manitoba ’ s hockey community .
“ We understand that Winnipeg is a hockey-mad market , so our first year was spent simply trying to put on a well-run consumer show for the public ,” said Balmer . “ It hadn ’ t been done in a long time . We ’ ve learned a lot from our first year in operation and we ’ ve come to understand what it is our vendors and attendees are looking for .”
72 | GAME ON | SEPTEMBER 2017