Future Trends In Information Technology - Page 11

6. PERSONALIZATION The ability to provide content and services that are tailored to individuals based on knowledge about their preferences and behavior. Personalization is the combined use of technology and customer information to tailor electronic commerce interactions in “business to business” and “business to consumer” settings. Once confined mainly to the Web, it is becoming a factor in education, health care, the media, and social network websites. Skills and Knowledge for Personalization: Adaptation to changing environment Artificial Intelligence Business analytics Data management Ergonomics Genetics Imprint Integration of users social networks Psychology Security Social networking, User Experience Software Development Gamification Speech recognition Statistics/demographic analysis Storage Copyright North Central Texas InterLink, Inc. All rights reserved 10