Fundraising Guide (English) June 2014 - Page 25

 PROJECT DESCRIPTION: Where will the project take place? What activities will you do (and who will be responsible for what)? What can realistically be completed within the proposed time period? If the project won’t be completed within the proposal’s timeframe, then how does this grant fit in with your organization’s larger plan? Who will benefit from your project and how? How will you decide who gets to participate? Who are your collaborators on this project and how will you work together? find that funders request their grantees to provide evidence of the impact of their work, not just a description of their activities. In proposals, this takes the form of explaining what outcomes the group intends to achieve with their project and how they will measure their success toward these goals. It is important to explain in your proposal how your work will result in real change in the lives of the people you serve. The clinic project might write in their proposal that they will determine the success of the project by measuring the increase in the number of patients coming to the clinic as a result of its community outreach, how many free exams it gave to infants, how many free drugs it distributed over the course of the year, how many patients were cured, and how many died. The clinic might also track how many nurses they trained, how many community health workers they will employ, and how many patients they will visit. The proposal may also state that in order to figure out the most effective intervention leading to fewer infant deaths, they will measure the relative effectiveness of each activity. Finally, the clinic could track how many village women receive literacy education and how many of them successfully treat their sick children.  CONTEXT: What is the background/environment in which the project will take place? What resources are available to help you implement the project?  Challenges or obstacles you expect to encounter and how you plan to overcome them. In the example above, the clinic identified that women’s inability to read the instructions on medicine bottles was an important obstacle to achieving reduced infant deaths. In order to overcome this challenge, they decided to work with a local NGO to teach more women in the community to read and to develop a class unit on reading medical labels.  IMPACT: How does your program or project make a difference? Tell the potential funder what is going to change as a result of your program. What will you accomplish within the proposal grant period? Be sure this is both achievable (something you can accomplish), and measurable, so you can provide targets and evaluation outcomes.  CONCLUSION: How will this funding make a difference in achieving your goals/forwarding this project? Always conclude by showing the funder why their money will make a difference. COMMON MISTAKES TO AVOID WHEN WRITING PROPOSALS For the clinic project, the impact is a 25 percent reduction in the village’s infant mortality rate. But the project has other positive outcomes beyond the main goal, including greater use of the clinic’s services by village residents, especially the poor, and increased literacy among village women who did not have formal schooling.  Using acronyms without explaining them – Write out proper names in full the first time you use it and include the acronym in parentheses after them. For example, Millennium Challenge Corporation (MCC) and United Nations’ Millennium Development Goal 3 on gender equality and empowering women (MDG3).  EVALUATION: How will you show that you succeeded? These measures should be specific and relevant to the project.  Using jargon and technical language – Try to avoid them. If you must use them, define your terms first. Many fo չ