Fundraising Guide (English) June 2014 - Page 14

people and organizations in your community willing and able to provide those things at no cost – these donations are sometimes much better than cash because they can provide services of a greater value than you could buy with a cash gift. MORE THAN JUST CASH: OTHER TYPES OF GIFTS Donors can give more than just cash. You probably already accept contributions that you don’t think of as donations because they are not monetary: people in your community may donate time and labor toward your projects, or businesses may provide free products for you to use in your programs or give free advertising space for your group in a local publication. These gifts are known as “in-kind donations.” WAYS TO RAISE MONEY BESIDES FOUNDATION GRANTS  Membership dues and fees  Community fundraising events (e.g. a small party at a supporter’s house, a sports event like a soccer match, a speaking engagement with an honorarium, or a benefit concert) In-kind donations can take many forms. Here are a few examples:  local attorney provides free legal services to help A your group register as an NGO.  for service/earned income/income generating Fee activities/products (dues from individuals participating in a training course you offer, revenues from handicrafts that your group produces and sells at a tourist shop, honorarium for leader to speak at a major conference, or fees from providing expertise/ advice as a consultant)  farmers’ association gives surplus vegetables to A your school-feeding program.  newspaper or magazine gives free advertising A space and writes feature stories on nonprofits like yours doing good work in the community.  church offers free use of their community room A for your group’s planning meeting or public event.  In-kind gifts (e.g. free professional services, materials/supplies, or free use of space)  NGO that trains people in accounting gives free An classes to your finance manager.  Businesses/corporations – both local and international (through corporate gifts, in-kind contributions, corporate sponsorships, or grants through corporate foundations). Many international corporations with local operations make charitable contributions. Usually national- or local-level staff make these decisions, and it really helps to have established a prior connection with the decision-maker in order to get on their short list.  international aid agency pays the registration An fees or travel expenses for your executive director to attend an important conference. Think about what your organization needs in terms of people power, skills, and resources besides money. Maybe there are Examples of corporate giving 1. An international NGO’s field office receives a phone call in late December from an international bank with local branches. The bank’s staff member says that he has several thousand dollars left in the bank’s philanthropy budget for the year and has only a few weeks to give it all away. He’s looking for one of the NGO’s projects to support with those funds. The field office writes a quick proposal to send to the bank’s local headquarters, which approves a grant and sends a check before the end of the month. 2. A U.S. grantmaker supporting international groups receives a call from an international corporation who asks for help in finding community-based organizations in a particular city. They don’t just want to give grants, but also want to provide volunteer opportunities for their local employees at these organizations, providing their professional skills for free to help build the organization’s capacity. This is a win-win for both the company and the community group! It is especially helpful if you can tie your case for support into the company’s core business or to its publicly stated charitable interests. More and more corporations are looking for giving opportunities that closely match their business or get them closer to their customers and clients. 11