Fundraising Guide (English) June 2014 - Page 12

person you’re asking to make sure the amount is appropriate–you don’t want to ask for too little and receive less than the prospect is prepared to give, but you also don’t want to ask for far too much and risk a bad reaction. If you don’t know what the right amount is, you can ask the prospect what amount they are prepared to offer. Finally, always thank the people you ask for their time, even if they don’t give you a contribution. It is important to be polite and professional. Even if a prospect can’t give now, that doesn’t mean that they will not in the future, or that they wouldn’t recommend your organization to a friend or colleague. 9