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mmunicating Your Message
We and our clients have found that
this approach works not only for media
interviews, but also in any situation in which
we face questions. Nearly any question you
face can be connected to three or four key
issues, and from there it’s easy to confidently
deliver a response that communicates an
important message about your organization.
Life is Good® co-founder, Bert Jacobs, has
said, “Each one of us has a choice: to focus
our energy on obstacles or opportunities.”
The Q&A approach focuses on questions
as obstacles to be avoided or overcome.
The Message Matrix® uses questions as
opportunities to communicate.
There is nothing revolutionary about this
solution. Message Matrix® was borne from
three decades of public relations experience,
active listening and countless media
interviews gone well.
Just as media and business practices
have evolved, so has the approach to
communications. Rather than spend time
worrying about the various questions a
reporter might ask, we talk about message.
The Q&A as an interview tool is dead. In
today’s media environment, it’s all about
message.
C u r l e y & P y n n Pu b l i c R e l a t i o n s M a n a g e m e n t | 9