USE TECHNOLOGY TO CREATE LASTING STORIES AND MEMORIES
EXPLORITY
by Shlomi (Sol) Gilboa, M.D.
Travelers using the Explority app
As a travel professional, you promise your
customers the experience of a lifetime. But
with travelers today using more technology and
connected devices than ever before, are you able
to give them that experience in the best way?
By using the right technology, you can deliver
the experience your travelers expect, while also
supporting your operational, marketing and PR
needs.
Experiences are about gaining knowledge from
doing and seeing things, which leave an impression
on an individual. However, often overlooked by
travel professionals is the ability of travelers to truly
absorb and comprehend the full experience.
Before the trip, organizers usually send out
documents and information by email, or they refer
travelers to their websites. If there are
changes or updates, new emails are sent
out but get buried under an avalanche of
other messages vying for attention.
Travelers might meet each other for
the first time only at the airport on the
first day, missing out on the benefit of
having stronger group cohesion.
During the trip, paper itineraries often
become obsolete due to changes. The
rush of the program and the blur of sites
leave travelers clueless as to where they
were and what they did.
Once travelers return back home,
they quickly dive back in to their daily
lives, where obligations and routine
mean all those priceless pictures and
videos remain locked away on devices
or somewhere on the cloud. That
makes it difficult to remember and relive
memories from the trip.
There are many websites and
applications to help plan the experience
and many more that try to help
with preservation, but managing all
these isolated platforms (e.g., email,
Facebook, GroupMe, YouTube,
Shutterfly and more) is difficult and
time-consuming.
A solution to this chaos is one central
platform that can be used by travel professionals
and travelers throughout the trip, from setup to
memory preservation.
Such a solution is Explority, a leading web and
mobile platform for travel professionals who not
only want to enhance the experiences of their
travelers, but also want to give themselves an edge
in operation, marketing and PR.
Technology allows travel professionals and their
travelers to quickly and easily incorporate all the
information, including itineraries, group member
details, logistics, educational, spiritual content
and media. Everything is site- and event-specific,
which enables building the group experience while
keeping the true context intact.
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