DIRT BIKE KIDZ
less about trophies and medals (laughs).”
Knowing and feeling that he was keeping a
strong freeriding influence incorporated into the
brand, I asked how important it was to him to
keep his roots deeply seeded into DBK.
“For sure, I’ve always wanted DBK to be about
freeriding. I’ve said it in interviews from the very
beginning; why can’t motorcycle riders make
a living riding natural terrain and doing video
parts”, he says about freeriders being able to
make a living in the hills one day. “It’s what I
grew up doing and it’s what I love. Yeah, riding a
competition is fun, to go out and win, but there’s
no comparison to going out and shoveling up
your own line and hitting it for the first time.
DBK and freeriding go hand in hand. I want to
help blow up the freeride scene. Those are the
guys I respect the most anyways, guys out there
shoveling day in and day out to have fun riding.
And I think Dirt Bike Kidz expresses it right
there.”
A name that Stenberg mentioned earlier that
seems to be garnering a lot of attention lately
across the social media platforms is the group
of riders dubbed the #Nonamers. They’re a
group of young natural terrain riders out of
Reche Canyon mainly, hell-bent on riding in
the hills and making a name for themselves by
having no name. Taking a particular interest
in their passion, Stenberg has been influential
in helping them grow and get exposure as a
group.
“The #Nonamers are all these dudes from
Reche Canyon and the Beaumont area. They
get together to go ride whether it’s negative 5
degrees and pouring rain or in the middle of
the summer, when it’s 118 degrees, bringing
water jugs in to shovel jumps,” he says about
the newly formed group the #Nonamers. “To
me, I love that s**t, because when I was a little
kid that’s how I was - I didn’t care what the
conditions were, and the #Nonamers are down to
do that. To me t