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... differentʼ ,” she laughs . Going above and beyond is her mantra and therefore no surprise that in addition to the tube , she also graces the big screen starring in the recently filmed Every Day , as well as appearing regularly in the musical productions of Peter Pan and Sleeping Beauty at Torontoʼs Elgin Winter Garden Theatre .
“ IF YOU CREATE A GREAT SONG AND PEOPLE LIKE IT THEY WILL SHARE IT . SOCIAL MEDIA DIDN ' T EXIST IN THE PAST BUT ARTISTS STILL SUCCEEDED . AT THE END OF THE DAY IT COMES DOWN TO YOUR HARD WORK .”
– TAVEETA
Yet the tides have turned once again and today her passion for music has sparked the recent release of her debut album , Resurrection , with a goal to one day collaborate with artists such as Drake , The Weeknd , Alessia Cara and many more . ‟ I ' ve wanted to make music for so long and finally Iʼm in a place now where I can ,” says Taveeta whose independent EP can be found on iTunes and Spotify . ‟ Itʼs so much fun . I sit with my producers at Gladiator Records and tell them all my ideas and all the things I want to communicate . We write different types of music and because I ' m a person of diversity I am into so many different types of music ,” explains the exotic brunette of Polish and St . Lucian descent . As a musical artist Taveeta understands that the vehicle which showcased her talents as an actress – that being television – does
not apply for the ‟ up-and-coming ” of the music realm and now takes advantage of the power of social media to promote Resurrection and its videos to her vast fan base . ‟ The two shows definitely helped me to acquire a fan base and itʼs so interesting because they are preteens and teens and now that Iʼm growing up , they are growing up with me . They are sticking by me and supporting my other endeavours ,” says Taveeta , adding that she handles her own Instagram , Snapchat , Facebook and Twitter accounts , taking the time to respond to her young fans and followers . ‟ People will take time out of their day to make me a collage or take my song and put it over a picture of me dancing and I think , ̒thatʼs so nice . Thank you for doing that !’ So I try to respond as much as I can ,” Her appreciation is unquestionable and considering she has 150k plus loyal followers on Instagram with thousands reacting to each of her posts , this by no means is an easy task .
Equally important is her commitment to being a positive role model for her generation through social media . ‟ I would never post anything that wasn ' t appropriate and being a good role model is another driving force into all that I am doing . So I use my platform to have a voice and communicate my thoughts to people in hopes that it will make a positive impact .” But what does Taveeta say of its negative implications ? ‟ I feel social media puts a lot of pressure on society . Thereʼs pressure to look a certain way and that can get to anybody . So I try not to focus on that as I see what that does to some artists .” Marching to the beat of her own drum , she doesnʼt abide by social media statistics indicating the ‟ dos and donʼts ” regarding engagement levels . ‟ I post when I post and when I feel like it ... and only if I feel a connection to the photo .” Instead of creating an illusion to hide what many celebrities may consider banal reality and threat to their mystique , Taveeta prefers to get real and personal opening the door to her fans and allowing them to see her at home reading a book , on a summer hike or wishing a close friend a happy birthday . ‟ Just be safe about it because so many people can see what youʼre doing and youʼre making your life public . Be smart about what you are sharing .” Although using it as a means of self expression with an understanding of how it benefits her career , Taveeta feels social media will not make or break an artist . ‟ If you create a great song and people like it they will share it . Social media didn ' t exist in the past but artists still succeeded . At the end of the day it comes down to your hard work .”
18 • fredi digital 2017