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2017 Franchise Update Magazine Editorial Calendar

Published quarterly , Franchise Update Magazine provides continued learning for franchisor executives . Each issue features content targeted to leadership , consumer marketing and brand growth through real experiences , inspiration and best practices from leaders throughout the franchise industry .

QUARTER I WOMEN LEADERSHIP ISSUE

n Feature Content

• Interviews & Insights With Female Franchise Brand Leaders

• Female Leaders By The Numbers

QUARTER II SMART TECHNOLOGY GUIDE

n Feature Content

• Protecting Sensitive Data ( from corporate to franchisee to consumer )

• Choosing Technology Partners ( evaluating vendors , selecting , partnering , getting results )

• Understanding the Customer Experience ( measuring feedback , evaluating , responding , ensuring change and consistency that keep customers coming back )

• Big Data as a Franchise Recruitment Tool ( tactics and strategies that help find the best and brightest franchisees . . . and eliminate the bad ones )

NEW FOR 2017 Smart Technology Vendor Guide The QII issue of Franchise Update Magazine will include a section within the magazine dedicated to technology vendors through preformatted listings . Listing pages can be included for the price of $ 1500 per full page .

F R A N C H I S E U P D A T E 2 0 1 7 S M A R T T E C H N O L O G Y G U I D E ISSUE II 2017

FRANCHISORS GROWING FRANCHISORS

2017

Q2 | 2017

BUSINESS PRODUCT OR SERVICE

OVERVIEW Franchising . com is the largest , most-trusted franchise information provider in the world . With more than 116,000 pages of relevant content , Franchising . com provides franchisor executives with essential information and resources to conduct due diligence , choose the right supplier and get started with their new product or service .

PRODUCT OPTIONS

• Individual Supplier Listing Pages

• Top & Hot Opportunity Banner Ads

• Signature Ad on Article Page

• Custom Email Blasts

• eNewsletters smart _ tech _ cover _ working1 . indd 1 11 / 28 / 16 11:32 AM

30 2017 SMART TECHNOLOGY GUIDE

POINT OF DIFFERENCE 99 % of traffic to Franchising . com is driven through organic search . Visitors find the Franchisor Channel of CONTACT INFORMATION Franchising . com because Sales @ franchiseupdatemedia . com we provide the information Main : 800.289.4232 ext . 202 they are looking for in their quest to drive their 6489 Camden Avenue businesses . Franchising . Suite 204 com provides franchisor San Jose , CA 95120 executives with leadership , consumer marketing and sales & development stories , tools and resources to help them grow personally and professionally .

FEATURES FOR FRANCHISING .

COM ADVERTISERS INCLUDE :

• Press Release Distribution to over 200 franchise & business news sites

• Video Content places your message on your listing page

• Direct Links to your website

• Pixel Tracking provides additional analytics to identify visitors to your page

BUSINESS TYPE / CATEGORY

• Website

• Digital properties

Two formats for the listing page are available :

4 Full listing page

4 Half-page listing & half-page ad

• Listings include 400 total word count of copy and can include hi-res images you provide , space permitting .

BONUS DISTRIBUTION Franchise Consumer Marketing Conference , International Franchise Expo , Franchise Leadership & Development Conference

QUARTER III CONSUMER MARKETING ISSUE

n Feature Content

• Franchise Consumer Marketing Conference Review

• Consumer Marketing Evolution ( Strategies for mobile , social media , loyalty / rewards , local marketing , protecting customer data and creating marketing campaigns that work )

• Brand Reputation Management ( tools and resources for dealing with everything from crisis to consumer complaints )

Franchisors

• New Media / New Channels ( finding and maximizing digital and social media tools that work for your brand , strategy and execution ; why “ old school ” media still works )

BONUS DISTRIBUTION Franchise Leadership & Development Conference , Franchise Expo West

QUARTER IV ANNUAL LEADERSHIP & DEVELOPMENT ISSUE

n Feature Content :

• 17th Annual Franchise Development Report

• Franchise Leadership & Development Conference Review

• STAR Award Winners

• Mystery Shopper Results

CONTENT INCLUDED IN EVERY ISSUE : n Leadership

• In-depth interviews with top franchising leaders

• Strategies for taking brands to the next level

• Launching and restructuring brands n Consumer Marketing

• Leading CMO ’ s talk shop , strategies and consumers

• Top marketers share strategies on marketing and customer service

• Customer service , local marketing , PR and social media solutions

n Growing Your Brand

• Revealing development strategies that get results

• Sales training that can build a super team

• Building our system through a better sales process

MediaKit 2017