Franchise Update Magazine Issue IV, 2016 | Page 36

OW MORE. SELL MORE. KNOW MORE. SELL MORE. KNOW

THE

2017 ANNUAL

FRANCHISE
DEVELOPMENT
REPORT
Unique Information Source
“This is the only place we can get a benchmark—the
numbers to give us an idea of how we’re doing. It shows
us where we are, where the industry is, and where it’s
going.”
Pete Lindsey, Vice President of Franchising, Sport Clips

Metrics and Spending
“I use the AFDR to analyze my individual metrics: my
request-to-application ratio, applications-to-‘join the
flock’ day (discovery day) ratio, and lead conversion. I
also look at how we’re spending money as a percentage
of our advertising budget compared to others.”
Paul Pickett, Chief Development Officer, Wild Birds Unlimited

PRESENTED BY:

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