Franchise Update Magazine Issue IV, 2016 | Page 30

Growing Your System FRANCHISE DEVELOPMENT INTELLIGENCE 30 Feature: 2017 AFDR Annual Franchise Development Report Highlights from our in-depth benchmarking survey of 167 brands 36 Feature: 18th Annual Leadership & Development Conference Sales pros and CEOs gather in Atlanta to “Amplify” their growth 42 Feature: Mystery Shopping Results Learn how it’s done—and how to do better! 48 Feature: STAR Awards Recognizing the top performers in franchise development 54 Growth Strategies Going abroad? Be prepared to make some changes! 56 Supplier Spotlight Silvercrest Advertising’s LMap tool helps brands market locally 58 Challenge the Pros “How do you measure the ROI from your annual franchise recruitment budget?” 59 Sales Smarts Evaluate your franchise opportunity as if you were buying it! 60 Market Trends Adjusting to disruption is not only possible—it’s necessary 62 International The latest trends in overseas expansion by country and region 64 It’s Closing Time Healthy tips for sales pros on how to manage burnout 28 Franchiseupdate ISS U E IV, 2 0 1 6 fu4_tocs(2,6,16,28).indd 28 11/8/16 1:57 PM