Franchise Update Magazine Issue IV, 2016 | Page 30
Growing Your System
FRANCHISE DEVELOPMENT INTELLIGENCE
30 Feature: 2017 AFDR Annual Franchise
Development Report
Highlights from our in-depth benchmarking survey of 167 brands
36 Feature: 18th Annual Leadership &
Development Conference
Sales pros and CEOs gather in Atlanta to “Amplify” their growth
42 Feature: Mystery Shopping Results
Learn how it’s done—and how to do better!
48 Feature: STAR Awards
Recognizing the top performers in franchise development
54 Growth Strategies
Going abroad? Be prepared to make some changes!
56 Supplier Spotlight
Silvercrest Advertising’s LMap tool helps brands market locally
58 Challenge the Pros
“How do you measure the ROI from your annual
franchise recruitment budget?”
59 Sales Smarts
Evaluate your franchise opportunity as if you were buying it!
60 Market Trends
Adjusting to disruption is not only possible—it’s necessary
62 International
The latest trends in overseas expansion by country and region
64 It’s Closing Time
Healthy tips for sales pros on how to manage burnout
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