Franchise Update Magazine Issue IV, 2015 | Page 30

Growing Your System FRANCHISE DEVELOPMENT INTELLIGENCE 30 Feature: 2016 AFDR Annual Franchise Development Report Benchmark your development against 134 other brands! 38 Feature: 17th Annual Leadership & Development Conference Sales pros gather in Atlanta to “Super Structure” their growth 44 Feature: Mystery Shopping Results The good, the bad, and the best practices 48 Feature: STAR Awards Recognizing the top performers in franchise development 56 Challenge the Pros “Discuss the importance of franchisee validation and how you use it as a sales and development tool.” 58 Sales Smarts Silo busting: integrating franchise development across the brand 60 Market Trends Giving franchise prospects the information they need requires standards 62 International Finding and processing international leads takes work—and patience! 64 It’s Closing Time Be the master of growing faster 28 Franchiseupdate ISS U E IV, 2 0 1 5 fu4_tocs(2,6,18,28).indd 28 11/16/15 2:32 PM