Franchise Update Magazine Issue IV, 2015 | Page 22

CONSUMER MARKETING

CMOQ&A
11 Brands!

Orchestrating The Dwyer Group’s
marketing charge
BY KERRY PIPES

P

am Harper says she learned at an
early age the commitment and tenacity it takes to run a small business. She drew inspiration and strength
from observing her own parents toil to
make their businesses succeed. Empathizing with small business owners is something she believes makes her successful
in her role as vice president of marketing
for The Dwyer Group.
Harper began her marketing career
with Sysco in Wisconsin. She moved on
to become the director of marketing for a
dry cleaning franchise, worked in special
events management and fundraising for
the National Multiple Sclero