Franchise Update Magazine Issue IV, 2014 | Page 31

YOU MAY THINK YOU ALREADY HAVE THIS SOLUTION BUT YOU DON’T. TAKE A DEMO. Easy, Cost-Effective Localized Marketing Silvercrest Advertising’s Localized Media Automation Platform (LMap) lets you select advertising tactics, customize creative templates, choose the zip codes you want to reach, and pay for the finished pieces – all in one, user-friendly marketing portal. You can design and distribute tactics based on the unique needs of consumers in your geographic area – making your localized marketing simple, strategic and affordable. The best part? The entire LMap system is FREE to use for both franchisors and franchisees. All you pay for is the actual distribution of your media tactics! A Menu of Advertising Options Unlike other media automation platforms that may be designed around one specific tactic, LMap has it all. We offer everything from door hangers, newspaper ads, direct mail and business cards to free-standing inserts, billboards, brochures and letterhead. The more media channels you choose, the more different ways to get the word out about your business! One-Stop Distribution Gone are the days of dealing with multiple vendors and trying to keep up on their ever-changing requirements to get your advertising tactics distributed. LMap does it all for you, working with the appr