Franchise Update Magazine Issue IV, 2014 | Page 17

working, I learned that I needed to listen to customers. I also learned that I had to fight for my beliefs and the right of principles over policies. I believe that all companies should listen to their employees and franchisees—the people closest to the customer. This principle is a foundation of Liberty’s success. What is your biggest leadership challenge? I am extremely competi- tive, and my biggest challenge is not growing too fast. How do you transmit your culture from your office to front-line employees? Our goal is to create a culture organization like ours, being in the field and seeing the day-to-day challenges is the best wa