Franchise Update Magazine Issue IV, 2013 | Page 63
U.S. food and beverage brands continue
to be the most desired in other countries. Educational franchises—especially
for children—are greatly desired in the
emerging markets. Retail brands with a
well-established supply chain are finding licensees in both emerging markets and developed countries.
Service franchises are
primarily
franchising into developed countries.
As the world begins to see greatly
increased population percentages over 60 years old,
home care franchises are
desired almost everywhere.
In summary, U.S. franchises
can expect growth internationally to be at least as good in 2014
as in 2013. This new growth will be in
all franchise sectors, with the emerging markets seeing the most new units
opening. n
GlobalVue—
Projected 2014 County Ranking
n = 1 (best)
n=2
n=3
n=4
William G. Edwards, CEO of EGS,
LLC, has 40 years of international business
experience. He has lived in 7 countries and
worked on projects in more than 60.
In addition to having
been a master licensee
in 5 countries and in
charge of international
operations and development for a U.S. franchise,
he has advised more than 50
U.S. companies on their international development. Contact him
at 949-375-1896,
bedwards@egs-intl.
com, or see his
blog at edwardsglobal.com/blog.
Grow Market Lead
Preferred types of franchises
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OF 2014
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January 13th, 2014
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Franchiseupdate Is s u e I V, 2013
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