Franchise Update Magazine Issue IV, 2013 | Page 50
Grow Market Lead
FIRSTLIGHT HOMECARE
Best Social Implementation
FirstLight HomeCare, a threeand-a-half-year-old brand with
82 franchisees in 118 markets
across 25 states, entered the
business with the realization
that social media would be a
key component of their messaging and communications,
says Jeff Bevis, CEO and president. “Social media is a new
tool, a new primary way to get
in front of the targeted candiJeff Bevis
date,” he says. “Whether it’s
LinkedIn, Facebook, or Twitter, the undercurrent of our whole
Hall of Fame
Award Winners
Franchise Update also recognized one franchisor and one
sponsor/supplier for their long records of attending and
actively supporting the Franchise Leadership & Development Conference during its 15 years.
On the franchisor side,
the award went to Steve
Greenbaum, president of
PostNet. Greenbaum said
that while he was honored—
and surprised—to receive
the award, “I’ve actually received far more from attending these conferences over
the years, so much more than
I could have ever contribSteve Greenbaum
uted.” Greenbaum, who
thinks he’s missed only one conference in its 15 years, said
the sharing of ideas and solutions that take place at the
conference makes it a tremendous value, which is what
keeps him coming back year after year.
On the sponsor side, the
award went to Franchise
Solutions. “We’re very excited to receive this award
and truly appreciate the recognition by Franchise Update
Media Group,” said Matt
Alden, president. “In a marketplace where many suppliers, especially in the lead
generation space, come and
Matt Alden
go, Franchise Solutions is
proud of its tenure and innovation posture.”
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Franchiseupdate Iss u e IV, 2 0 1 3
approach to recruitment is to incorporate social media.”
FirstLight has a staff member dedicated to social media
for franchise development and services. “Since senior care
is very much focused on the adult child making real decisions—usually females 48 to 64—our person is on Pinterest,
Facebo