Franchise Update Magazine Issue IV, 2013 | Page 43

Grow Market Lead

Fast Times at Franchise High

Finals

The last day of the event featured a light
breakfast followed by two morning sessions. The first offered an assessment of
the capital market led by Darrell Johnson
and featuring Tom Epstein (CEO, Franchise Payments Network), Joanne Jolin
(vice president and business development
officer, Atlantic Coast Bank), and Mike
Rozman (co-president and chief strategy
officer, BoeFly.com). The panelists discussed brand performance, ways to reduce

risk, alternative financing, and answered
questions from attendees.
The last presentation was a forum
featuring three successful multi-unit franchisees—Jack Hough (85 concepts), Mark
Rinna (Popeyes), and Abid Khutliwala
(Checkers, AT&T and AIO Wireless)—
who shared their experiences working
with different franchisors over the years.
Assessments were across the board, with
some brands working very closely in a
mutually beneficial way while others not

so much. Key takeaways: franchisees and
franchisors must be willing to negotiate
more; and good, solid franchisees are underutilized resources for franchise brands.
And with that, class was dismissed
until next year.
Visit www.franchisedevelopmentconference.com for more on this year’s event
and to find out about registering for next
year’s conference, which will return to
the InterContinental Hotel in Atlanta,
October 15–17, 2014. n

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