Franchise
update|Q4
BUSINESS
INTELLIGENCE FOR GROWING FRANCHISORS
4 From the Editor’s Desk Reflections on October’s Leadership & Development Conference
Lead 5.
6 CEO Profile: Catherine Monson Leading and inspiring at 25-year-old FastSigns
10 CEO Profile: Wan Kim Smoothie King’s young owner retools, expands globally
14 Feature: Anatomy of a Brand Taking the dream from concept to reality at f2o
16 The Focused CEO Getting the whole team on the same page
18 Human Resources Are your direct reports “keepers”?
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Market 19.
22 CMO Q&A Paul Macaluso is on a marketing mission at Moe’s Southwest Grill
27 CMO Roundtable “What are some of the ways you measure the effectiveness of your brand’s
consumer marketing efforts?”
28 Millennials This generation is more loyal than you might think
30 Consumer Data Alternative payment methods continue to grow
32 Connecting with Customers Word of mouth can deliver exponential growth
Grow 33.
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34 Feature: 2014 AFDR Highlights from the Annual Franchise Development Report
38 Feature: 15th Annual Leadership & Development Conference Fast Times!
42 Feature: Mystery Shopper Survey Franchise development still needs improvement
46 Feature: STAR Awards The STARs come out to shine in Atlanta
50 Q&A: FCI’s Tom Wood on what makes a world-class sales team
52 Challenge the Pros “How do you set standards and measure performance in your brand’s sales
and development department?”
54 Sales Smarts Want to increase sales? Answer the #$*@ phone!
56 Market Trends New coding system aims to improve SBA lending for franchises
58 It’s Closing Time Escape from drowning in a sea of sameness
60 International Overseas expansion expected to continue in 2014
63.
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