Franchise Update Magazine Issue IV, 2013 | Page 33
Apple is the
one with the
right tricks
up its sleeve.
They seem to
be easing into
the payments
space without
much notice.
With every new
iPhone launch
come rumors
about whether
or not it will
have NFC in it.
phones—no email, no text. AirDrop
just drops my photo or video right
onto another person’s iPhone as long
as we are close. You have to enable it
to work, and you have to accept an incoming photo, but can payments with
this technology be very far behind?
Why couldn’t I just AirDrop an iTunes
credit from my account to yours, or to
a merchant’s? And just because I may
not like the iPhone, I could still have
an iTunes account and use my fingerprint to pay at a POS. Maybe this solves
BitCoin’s problem too…. n
Grow Market Lead
out a deep breath and think they are
okay until the next release.
Well, I am not so sure they are off
the hook this time. What about the
fingerprint ID on the iPhone 5s? Most
people tell me they think it is kind of
cool, but not really worth upgrading
their phone for. But guess what? Now
when you buy something from iTunes
on that phone, you no longer have to
enter a password; you just use your fingerprint. How many of us have iTunes
accounts and are now paying with our
fingerprint? Now imagine no credit
cards at the POS—just a fingerprint
scan and you’ve paid through iTunes.
If I were Google Wallet or PayPal, I
would be more than just a little worried about this.
Did you notice something else that
is pretty cool on the new iPhone (as
well as for anyone who upgrades to
iOS 7) called AirDrop? I was amazing my friends at an event recently by
AirDropping photos directly to their
Tom Epstein is CEO and
founder of Franchise Payments Network, an electronic payments processing
company dedicated to helping franchisors and their franchisees improve system performance, increase revenue, and reduce expenses. Contact him
at [email protected] or
866-420-4613 x1103.
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