Franchise Update Magazine Issue IV, 2013 | Page 22

LMap

create LocaL marketing
pLans without banging
your head on your desk

easy, cost-effective Localized marketing
Silvercrest Advertising’s Localized Media Automation
Platform (LMap) lets you select advertising tactics,
customize creative templates, choose the zip codes you
want to reach, and pay for the finished pieces – all in
one, user-friendly marketing portal. You can design and
distribute tactics based on the unique needs of consumers
in your geographic area – making your localized marketing
simple, strategic and affordable.
The best part? The entire LMap system is free to use for
both franchisors and franchisees. All you pay for is the
actual distribution of your media tactics!
a menu of advertising options
Unlike other media automation platforms that may be
designed around one specific tactic, LMap has it all. We
offer everything from door hangers, newspaper ads, direct
mail and business cards to free-standing inserts, billboards,
brochures and letterhead. The more media channels you
choose, the more different ways to get the word out about
your business!

put your in your
message customers’
where it hands
beLongs

creative, controlled customization
Franchisors load pre-approved templates and promotions
into LMap at no cost, allowing you to maintain the
integrity of your brand and advertising guidelines.
Franchisees then have the freedom to “click and pick”
the offers they’d like to extend to their local customers
into the templates, adding in their addresses and phone
numbers. Personalization with peace of mind. It doesn’t
get much better than that.