Franchise Update Magazine Issue IV, 2013 | Page 21

Market
Consumer marketing initiatives

22 CMO Q&A

Paul Macaluso is on a marketing mission at

22

Moe’s Southwest Grill

27 CMO Roundtable

“What are some of the ways you measure the

effectiveness of your brand’s consumer

marketing efforts?”
27

28 Millennials

This generation is more loyal than you might think

30 Consumer Data

Alternative payment methods continue to grow

32 Connecting with
Customers

Word of mouth can deliver exponential growth

Franchiseupdate I s s u e I V, 2013 

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