Franchise Update Magazine Issue IV, 2013 | Page 14

Transforming A Company

Can It Be thIs easy?

Fast-Fix Jewelry and Watch Repairs “Expert Repairs While You Shop”
ow many times have
you heard or read how
challenging it can be to
bring change to a corporation to maintain its competitive edge, improve its position in
the marketplace, or revamp its customer experience? One company,
Fast-Fix Jewelry and Watch Repairs, Inc. has met this challenge
head on, and its experienced management team has transformed the
company and its brand in an amazingly short period of time.
“Franchising is about transforming
people’s lives, and helping them
achieve their wants, needs and desires,” states Russ Cooper, Head
of Franchising for Fast-Fix. “We
provide a tremendous business opportunity for individuals who are
looking for a terrific investment
while providing them a rewarding
day-to-day upscale retail business
with highly satisfied customers.”
“We work with individuals from
all walks of life and business backgrounds,” says Cooper, and “with

our simple operating model, we
help them transition to a highly
profitable and attractive service
business repairing jewelry, watches, smartphones, engraving and retail items in our regional mall and
shopping center locations.”
Mike Meyers, CEO of Fast-Fix,
says it concisely, “we studied the
company, industry and competitive
landscape for nearly a year before
making the decision to acquire the
company. We invested in Fast-Fix
because we saw an enormous opportunity for further development
of the brand, expanding the store
base and increasing market share.
During our first year, we focused
on building a solid foundation to
support our growth plans and expanded our menu of services to
attract an even broader customer
base. What’s very unique about
the Fast-Fix concept is that unlike
most retail venues, our service offerings appeal to every shopper in
every mall and shopping center,
everyday. Literally every shopper

has a watch, ring, earring, necklace, bracelet or a smartphone that
we can service. Very few retailers
can make the claim like we