Franchise Update Magazine Issue IV, 2012 | Page 25
Market
Consumer marketing initiatives
24
24 CMO Q&A
Checkers’ Terri Snyder on brand leadership and development
28 CMO Roundtable
28
“How do you stage a successful new store
grand opening, soup to nuts?”
30 Connecting with
Customers
28
Customer journey mapping is a hot topic these days
“
Customers connect with us and we connect with them in ways that
were not imagined 10 years ago: through Groupon, social networking,
smartphones, and online reservations and ordering. We must manage
these new developments in addition to providing a superior customer
experience inside the four walls, which is more important than
ever before. —Jack Mackey, Chief Evangelist, SMG
”
Franchiseupdate I ssue I V, 2012
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