Franchise update|Q4 2011 BUSINESS INTELLIGENCE FOR GROWING FRANCHISORS Lead! Leadership lessons from a franchiseeturned-franchisor Market! Wendy Odell Magus talks customer acquisition Grow! Leveraging people, budgets, brands, and resources Highlights from the 2012 Annual Franchise Development Report n Benchmarking: Where do you stand? n Validation: Who does it best? n Lead Generation: What’s your conversion rate? n Marketing: How does your ROI stack up? Drive more business to your franchise. Find out how with your free Online Marketing Analysis. See inside back cover for details.