Franchise
update|Q4
BUSINESS
INTELLIGENCE FOR GROWING FRANCHISORS
4 From the Editor’s Desk Connecting customers and franchise sales
7.
Lead
8 CEO Profile: Amit Kleinberger Building Menchie’s one smile at a time
12 CEO Profile: John Rotche Inspiring leadership at Ductz/Hoodz
16 Feature: Franchise Startup EarthFruits Yogurt’s secret ingredient
20 Leadership Guru: Mama Fu’s CEO has two points of view
23.Market
24 CMO Q&A Kiddie Academy CMO Wendy Odell Magus on customer acquisition
26 Connecting with Customers Innovating to keep pace with change
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28 Legal Search engines, keywords, and the law
30 CMO Roundtable “What are some fresh, innovative ways you are using profiling,
targeting, and loyalty programs to acquire and retain more customers?”
32 Consumer Data The devil’s in the debit card fees
33. rowconference special
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36 Feature: 2012 AFDR Benchmarks, budgets, forecasts, and more
40 Feature: Leadership & Development Conference Unit economics,
16
validation, and taking control in 2012
44 Feature: Mystery Shopper Development teams still coming up short
48 Feature: STAR Awards The All-STARs of franchise recruiting
52 Challenge the Pros “With 2011 winding down, how are you leveraging people,
budgets, brands, and resources to meet development goals?”
53 Sales Smarts How to tell if you need a consultant
54 Market Trends The changing economy and your bottom line
55 Lead Generation Technology A leap toward faster, cheaper, better
56 It’s Closing Time 22 ways to learn about your prospects
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Franchiseupdate I ssue I V, 2011
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