Franchise Update Magazine Issue IV, 2011 | Page 37

Feature: 2012 AFDR 36. Grow Benchmarks, budgets, forecasts, and more Franchise development intelligence Feature: Leadership & Development Conference 40. Unit economics, validation, and taking control in 2012 Feature: Mystery Shopper 44. Development teams still coming up short Feature: STAR Awards 48. The All-STARs of franchise recruiting 52 Challenge the Pros 52. 52 “With 2011 winding down, how are you leveraging people, budgets, brands,and resources to meet development goals?” Sales Smarts 53. Market Trends 54. How to tell if you need a consultant The changing economy and your bottom line Lead Generation Technology 55. A leap toward faster, cheaper, better It’s Closing Time 56. 22 ways to learn about your prospects Franchiseupdate I ssue I V, 2011  35