Franchise Update Magazine Issue IV, 2011 | Page 26

Grow Market Lead

Multi-Faceted
Marketing
Kiddie Academy’s Wendy Odell Magus
talks customer acquisition

W

endy Odell Magus is quite
familiar with consumer
and franchise sales marketing strategies. She has
worked in both corporate and agency
marketing roles and for more than 20
years has developed marketing and communications strategies that have gotten
results. She has served as senior director
of marketing at Sylvan Learning and is
currently the vice president of
marketing for Kiddie Academy,
a child care franchisor with 110
locations in 24 states.
Magus also is familiar with the
types of strategies—and how to
implement them—that can help
franchise brands acquire and retain
more customers. We asked Magus
for her thoughts on today’s rapidly
changing customer acquisition
strategies and ѕ