Market
Consumer marketing initiatives
a mix of traditional channels, such
“We usemail, print advertising, grassroots
as direct
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marketing, and broadcast to ‘surround’ our
prospects and reinforce the values of the
brand for existing customers. We then layer
in newer media elements and aspects of
interaction into traditional media to help
drive engagement. —Wendy Odell Magus
”
CMO Q&A Kiddie Academy 24.
CMO Wendy Odell Magus on customer acquisition
Connecting with Customers 26.
Innovating to keep pace with change
30
Legal 28.
Search engines, keywords, and the law
30
CMO Roundtable 30.
“What are some fresh, innovative ways you are using profiling, targeting,
and loyalty programs to acquire and retain more customers?”
30
Consumer Data 32.
The devil’s in the debit card fees
Franchiseupdate I ssue I V, 2011
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