Franchise Update Magazine Issue IV, 2011 | Page 19

highest and most consistent levels of
customer excellence in our category is
even more important than having the
world’s best yogurt (which I believe
we have). I have stated that our vision
is to become the Starbucks of frozen
yogurt, and I am particularly focused
on their most important recipe for
success: their team members, known
as baristas. Starbucks proved that in
a category in which a cup of coffee is
ubiquitous, they could bring a new
level of service expertise that truly
separated them from their competition.
Besides incredible depths of product
knowledge, the Starbucks baristas are
coached on the heart of the Starbucks
mission: Be welcoming. Be genuine.
Be knowledgeable. Be considerate.
Be involved. 
Our team member mission can be
summarized with an acronym named
for one of our most popular product ingredients, acai (pronounced
a-sigh-EE):
A - Acknowledge and smile
C - Compliment and converse
A - Above and beyond
I - Inform our guests
To secure employees capable of sustaining these simple but critical steps
requires EarthFruits management to
employ a discipline in recruiting that
is a combination of behavioral science
and perseverance. It requires focused
training and ongoing reinforcement.
The EarthFruits HR recipe

The specific elements in our approach
are defined as follows:
1) Process. EarthFruits management recognizes that its employees
are an integral [[Y[