Franchise Update Magazine Issue III, 2016 | Page 84

GROWING YOUR SYSTEM

International
Going Big
Big data around the world
BY WILLIAM EDWARDS

I

n researching the use of big data in
franchising outside the U.S., we asked
two leading franchise development
executives abroad to tell us how it is being used where they are. We also found
several international companies that work
with franchisors. Finally, we looked at how
data is regulated in the European Union
(very differently than in the U.S.).
According to Logi Analytics, a company that helps clients access, manage,
and understand the growing volume of
consumer data, “Big data refers to the
ever-growing volume of data, increasing
velocity in the generation of that data, and
increased variety of types of data. In just
a few s