Franchise Update Magazine Issue III, 2016 | Page 59

CONSUMER MARKETING

CMOQ&A
Well-Rounded Marketer
Jon Quinn brings a broad perspective
to Charleys Philly Steaks

T

BY KERRY PIPES

his past February, longtime marketing executive Jon Quinn suited up for his newest role as vice
president of marketing for Charleys Philly
Steaks. Two decades in marketing have
taken Quinn through stints at Bob Evans,
Long John Silver’s, Applebee’s, Damon’s
International, Golden Corral, Boston
Market, and Fazoli’s. In his two years as
vice president of marketing at Fazoli’s,
he spearheaded a full brand refresh and a
double-digit (nearly 20 percent) increase
in sales. He’s also held executive positions
with two marketing communications firms,
giving him a perspective on the agency
side as well.
Today, as vice president of marketing
for a 30-year-old brand with more than
550 locations in 45 states and 20 countries,
Quinn is not only overseeing the marketing efforts and an in-house graphics team,
but also is leading and managing brand
strategy, overseeing marketing research
and analysis, and executing strategy in
marketing communications, digital and
social marketing, cause-related marketing,
and field marketing. He also is assisti