Franchise Update Magazine Issue III, 2016 | Page 56

Conference Chair Jeff Rinke
providers, panelists, and speakers.
This year’s gallery opened with lunch
and 150 sponsors on hand to eat and meet
with franchise marketers. If there’s a tool
available to marketers, it was in the room.
Technology providers were front and center, offering solutions ranging from local
marketing and SEO to CRM systems and
social media.
It’s the economy, smarties!
The opening general session was called
to order by Conference Chair Jeff Rinke,
vice president of marketing at Hungry
Howie’s Pizza. The veteran marketer
brought the event sharply into focus during
his opening address when he said, “It’s a
fun time to be in marketing and changes
are happening at lightning speed. This
conference p