Franchise Update Magazine Issue III, 2016 | Page 44
Consumer Marketing
CONSUMER MARKETING INITIATIVES
46 Feature: Big Data
How brands are using data to engage customers
52 Franchise Consumer Marketing
Conference
A look back at this year’s big event
57 CMO Q&A
Jon Quinn brings a broad perspective to Charleys Philly Steaks
60 CMO Roundtable
“As the role of big data in strategic market planning grows,
how does it affect your long-term marketing plans,
forecasting, efficiency/ROI of your media spend,
or other parts of your marketing?”
61 Social Media
3 lessons in customer behavior from Snapchat
62 Customer Service
6 things to create a “Can’t live without it!” brand
42
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