Franchise Update Magazine Issue III, 2016 | Page 4

BUSINESS INTELLIGENCE FOR

GROWING

FRANCHISORS

Q3 | 2016

4 From the Editor’s Desk Yes, big data is a big deal

Leadership 6
8 CEO Profile: Nader Masadeh, Buffalo Wings & Rings
“How many opportunities have I provided for improvement in the lives of others?”
14 CEO Profile: Ashley Morris, Capriotti’s Sandwich Shop
He liked the sandwiches so much he bought the entire brand!
16 Anatomy of a Brand Cousins Subs, founded in 1972, reboots for the future
18 Minimum Wage A view from the trenches by Michael Seid
21 Franchise Leadership & Development Conference
Start planning now for September!

Consumer Marketing 42
46 Feature: Big Data How brands are using data to engage customers
52 Franchise Consumer Marketing Conference A look back at this year’s big event
57 CMO Q&A Jon Quinn brings a broad perspective to Charleys Philly Steaks
60 CMO Roundtable “As the role of big data in strategic market planning grows,
how does it affect your long-term marketing plans, forecasting, efficiency/ROI
of your media spend, or other parts of your marketing?”
61 Social Media 3 lessons in customer behavior from Snapchat
62 Customer Service 6 things to create a “Can’t live without it!” brand

Growing Your System 64
66 Feature: Big Data We asked 4 brands for their take on this rapidly growing resource
70 Challenge the Pros “How do you analyze, integrate, and apply
key customer data in your franchise recruiting and development efforts?”
71 Sales Smarts Franchise development must adapt to the big data era
72 Multi-Unit Franchising Conference Recap Jim Collins, Joe Theismann star
78 Supplier Spotlight Scorpion provides online marketing strategies and tactics
80 Market Trends Defining and defending the franchise business model
82 International Big data practices around the world
84 It’s Closing Time Stop selling, start bonding: connecting with today’s buyers
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