Franchise Update Magazine Issue III, 2016 | Page 38

full agenda
2:00pm – 3:10pm
CONCURRENT BREAKOUT SESSIONS
FRANCHISE SALES BASICS TRACK –
IDENTIFY & QUALIFY A WARM LEAD
There are a lot of tire-kickers out there – how do you
determine which prospects are good leads?  Learn how
to direct the initial conversation to understand if the prospect is serious and if they qualify to become a franchisee of your brand. What skills and techniques work best
in this environment?

4:45pm – 6:00pm
BUSINESS SOLUTION ROUNDTABLES
CHALLENGE SESSION
Seth Mattison
Workforce Strategist & Management
Trendspotter
Strengthen Your Sales Skills – Interactive
Workshop

KEYNOTE
SPEAKER

2016

BRAND STRENGTH TRACK – FINANCING
FOR 2017 & BEYOND
As the economy rebounds, financing options are opening
but some of the rules have changed. Join our panel of experts to learn the latest in financing for 2017 and beyond.
LEAD GENERATION TRACK – WHAT’S NEW
IN LEAD GENERATION?
New ideas, tools and technology are popping up everywhere. The impact on your franchisee recruitment initiatives and budget varies. Join us to learn what’s working
for the new wave of lead generation efforts.

7:00pm – 9:00pm
2016 STAR AWARDS DINNER
Honoring the Best in 2016 Franchise Development
Admission to the STAR Awards Dinner is included in
conference registration. 

3:20pm – 4:30pm
CONCURRENT BREAKOUT SESSIONS

FRIDAY SEPTEMBER 30

FRANCHISE SALES BASICS TRACK —
DEVELOP THE LEAD & CLOSE THE DEAL
Now you’ve identified the qualified prospect.  What do
you do next to develop the lead through the pipeline?
This session provides tips on how to keep the prospect
interested and excited throughout the process until the
deal closes. 
BRAND STRENGTH TRACK — LEGAL PANEL
In this open forum session, some of the best and brightest legal experts will discuss how franchise law is evolving. Come prepared with questions!
LEAD GENERATION TRACK — MANAGING
SOCIAL MEDIA AND ITS ROLE IN RECRUITMENT
What is Social Media’s role in franchisee recruitment –
to generate leads, provide validation, get people talking
about your brand? This session will help you understand the options and opportunities Social Media offers
to help grow your brand.

ampulirfy
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GROWTH
fu3_FLDC16_Brochure.indd 36

2016 FRANCHISE

2016

9:00am – 11:00am
CLOSING SESSION
BUILD YOUR 2017 PLAN
In the previous two days, you’ve learned what considerations to make in preparing for growth. You have new
ideas to attract, recruit and develop the right franchisees. Now you need to formalize an actionable plan
for yourself and your team. In this interactive session,
you’ll learn the steps to take in order to develop an
Executional Plan that includes goals, budgeting, talent
recruitment & training. You’ll leave this session with an
understanding of how to build a plan that can be implemented as soon as you return to your office.
Breakfast is included.

LEADERSHIP&
DEVELOPMENT

CONFERENCE

SEPT.28-30

ATLANTA
7/25/16 5:12 PM