Franchise Update Magazine Issue III, 2016 | Page 35

full agenda
WEDNESDAY SEPTEMBER 28
WORKSHOPS
9:00am – 4:00pm
CEO SUMMIT
Franchise Presidents & CEOs only – no suppliers.
Additional Fees Apply – lunch included
The Franchise CEO Summit provides a private,
high-level, and interactive environment for franchise CEOs
to have strategic business conversations that typically
wouldn’t, or simply couldn’t take place anywhere else.
This year, through engaging discussions and facilitated roundtables, executive leaders will tackle challenges
and share best practices that drill deep on culture, franchise growth, unit economics for franchisees and franchisors, new areas of growth, and risk management.
Our focus on a customized agenda enables
CEOs and Presidents to address real-time, bottom-line
issues so the payback is measurable. The Franchise
CEO Summit is designed to help you achieve your goal
of building a truly great company. (Attendees will be
engaged with non-competing brands.)

9:00am – 4:00pm
FRAN-GUARD™: IFA’S FRANCHISE
MANAGEMENT AND COMPLIANCE
PROGRAM
(300 CFE education credits)
Additional Fees Apply, lunch provided for this session.
IFA FRAN-GUARD™ is IFA’s Franchise
Sales Management and Compliance
program. Through this program, is
demonstrated the business case for compliance and how
a culture of compliance will help you and your staff
build a vibrant company while assisting you to protect
your system and avoid costly mistakes. This session is
especially designed for senior executives to show how
you can take proactive steps to reduce risks, manage
growth, and build a stronger, healthier, franchise
system.
9:00am – 12:00pm
GROW WITH THE RIGHT FRANCHISEES
TRACK — GEO-TARGETING FOR
FRANCHISEE RECRUITMENT
Additional Fees Apply (Open to all)
You have defined specific target markets for growth.
Now all you need is the right franchisees. Who are
they, how do you reach them and ensure your brand
message resonates with the prospect? In this session,
you’ll learn how you can apply marketing strategies for
customer research, campaign development and execution along with tools that will support your hyper-local
franchisee recruitment initiatives.

REGISTER NOW ONLINE: franchisedevelopmentconference.com OR CALL: 1-800-289-4232 ext 202

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