Franchise Update Magazine Issue III, 2016

agenda at a glance WEDNESDAY SEPT. 28 9:00am – 4:00pm CEO Summit Franchise Presidents & CEOs only. Additional Fees Apply 9:00am – 4:00pm Fran-Guard™: IFA’s Franchise Management and Compliance Program (300 CFE education credits) Additional Fees Apply, lunch provided for this workshop GROW WITH THE RIGHT FRANCHISEES TRACK 9:00am – 12:00pm Geo-Targeting for Franchisee Recruitment Additional Fees Apply (open to all) • Hyper-local lead generation • Target market strategies for franchisee recruitment • Reach prospective franchisees with marketing strategies 1:00pm – 4:00pm Growing Franchisees to Grow Your Brand Additional Fees Apply (open to all) • Turning a sale into a fully functional, operating franchisee • Developing single unit franchisees into strong multi-unit franchisees MAXIMIZE SALES PERFORMANCE TRACK 9:00am – 12:00pm Mastering Sales Fundamentals Additional Fees Apply (open to all) 1:00pm – 4:00pm Build High Performance Sales Teams Additional Fees Apply (Franchise Senior Executives & Sales Managers only, No Suppliers) 4:30pm – 7:30pm OPENING SOCIAL IN EXHIBIT HALL - EXHIBITS OPEN THURSDAY SEPT. 29 7:45am – 8:25am BREAKFAST IN GENERAL SESSION FOYER 8:30am – 10:15am Welcome Chairman’s Message Shelly Sun, CEO, BrightStar Care State of Franchising Darrell Johnson, President & CEO, FRANdata KEYNOTE SPEAKER Rich Karlgaard, Economic & Business Innovation Thought Leader, Publisher of Forbes TOPIC: 4 Mega Trends & 3 Best Practices That Will Shape Your Business Future 10:15am – 10:30am BREAK 10:30am – 12:00pm Annual Franchise Development Survey, Mystery Shop Scores & Implications Discussion with Panel of Experts - Interdepartmental Approach to Growth • How all departments working together can grow stronger brands • The importance of development & operations working together 12:15pm – 1:55pm LUNCH IN EXHIBIT HALL – EXHIBITS OPEN 2:00pm – 4:30pm Breakout Sessions Franchise Sales Basics Track Brand Strength Track Lead Generation Track 2:00pm – 3:10pm Identify & Qualify a Warm Lead Financing for 2017 & Beyond What’s New in Lead Generation? 3:20pm – 4:30pm Develop the Lead & Close the Deal Legal Panel Managing Social Media and Its Role in Recruitment 4:45pm – 6:00pm Business Solution Roundtables Challenge Session KEYNOTE SPEAKER Seth Mattison, Workforce Strategist & Management Trendspotter TOPIC: Strengthen Your Sales Skills – Interactive Workshop DINNER – PRESENTATION OF STAR AWARDS 7:00pm – 9:00pm FRIDAY SEPT. 30 9:00am – 11:00am ampulirfy yo GROWTH fu3_FLDC16_Brochure.indd 32 CLOSING SESSION: Build Your 2017 Plan Setting goals, on-going training, recruitment & budget. 2016 FRANCHISE LEADERSHIP& DEVELOPMENT CONFERENCE SEPT.28-30 ATLANTA 7/25/16 5:12 PM

Franchise Update Magazine Issue III, 2016 | Page 34