Franchise Update Magazine Issue III, 2016 | Page 28

2015 survey stats*
DID YOU KNOW?

50% of franchisors reported referrals have the highest close ratios
48% of all ad dollars went to Internet marketing
19% of franchisors reported sales from social media
AD PORTALS AND SEO represent the top source of online recruitment sales
FRANCHISORS REPORTED 18% of their applications resulted in sales
71% of franchisors using profiling tools increased the quality of their new franchisees
49% of franchisors have owners in their 20s
$97 is the average cost per lead
$6,300 is the average cost per sale
89% of multi-unit franchisees reported FPRs as mandatory or important
Multi-unit franchisees reported TRADE SHOWS AND PUBLICATIONS as the
TOP MEDIA SOURCES for finding new brands
*2015-2016 Annual Franchise Development Report, based on a formal survey of 139 franchisors and an additional mystery shopping of 146 franchise brands

2015
attendee
stats

FRANCHISORS BY TITLE

franchise by title
Real Estate, Communications,
Compliance Professionals
7%

258

CEOs
16%

FRANCHISORbyPROFESSIONALS
franchise
title
REPRESENTED

185 BRANDS
77%

OF FRANCHISORS MET SPONSORS THEY
INTEND TO DO BUSINESS WITH

Directors &
Managers, Franchise
Development
39%

89%

CDOs, SVPs
Development
30%

86%

fu3_FLDC16_Brochure.indd 26

no of units

CATEGORIES
Retail
Food
10%

Retail
Non-Food
18%

Service
40%

Food
32%

OF FRANCHISORS VISITED THE SPONSOR
NETWORKING AREA 2 OR MORE TIMES

GROWTH

catagories

CFOs, COOs,
CIOs 8%

OF SPONSORS DEVELOPED LEADS

ampulirfy
yo

catagories

no of units

2016 FRANCHISE

LEADERSHIP&
DEVELOPMENT

CONFERENCE
gross revenue

8-30 revenue
SEPT.2gross

ATLANTA

7/25/16 5:12 PM