Franchise Update Magazine Issue III, 2015 | Page 68

80%

The number of consumers
who have entered a store
or restaurant because a
sign caught their eye

24%

The increase in customer
foot traffic after
implementing digital
signage technology

90%

The number of
buying decisions
that are influenced
by visual factors

68%

The number of people
who agree that
signage reflects the
quality of a business

Sources: FedEx, Computacenter, WinTheCustomer!, VCA

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