Franchise Update Magazine Issue III, 2015 | Page 44
Consumer Marketing
CONSUMER MARKETING INITIATIVES
44 CMO Q&A
Red Roof Inn’s Marina MacDonald does it all!
46 CMO Roundtable
“What analytics are you using to improve your marketing?”
47 Millennials
Operations: the unsung hero of a superior customer experience
48 Customer Service
“I gave it my best” is not good enough
50 Franchise Consumer Marketing
Conference
Old school marketing meets new school technology
42
Franchiseupdate ISS U E III, 2 0 1 5
fu3_tocs(2,6,42,54).indd 42
8/3/15 5:14 PM