Franchise Update Magazine Issue III, 2015

BUSINESS INTELLIGENCE FOR GROWING FRANCHISORS Q3 | 2015 4 From the Editor’s Desk Staying ahead of technology Leadership 6 8 CEO Proﬁle: Frank Milner, Tutor Doctor He liked the brand so much he bought it! 12 CEO Proﬁle: Jeff Sinelli, Which Wich Company founder and “chief vibe ofﬁcer” builds another successful brand 16 Anatomy of a Brand Roy Rogers is back in town, Buckaroos! 18 Case Study: How Oxi-Fresh is using technology to shake up its industry 22 Case Study: At Jersey Mike’s, “Almost everything we do has some kind of technology application.” Consumer Marketing 42 44 CMO Q&A Red Roof Inn’s Marina MacDonald does it all! 46 CMO Roundtable “What analytics are you using to improve your marketing?” 47 Millennials Operations: the unsung hero of a superior customer experience 48 Customer Service “I gave it my best” is not good enough 50 Franchise Consumer Marketing Conference Old school marketing meets new school technology Growing Your System 54 56 Challenge the Pros “What are you doing to integrate technologies for both your overall development strategies and into how you create a proﬁle of your best prospects?” 58 Sales Smarts Fulﬁlling the real needs of your franchise candidates 60 Market Trends Strengthening the franchise model through standards 62 International Technology roundup from around the world 64 It’s Closing Time New study shatters myths about top sales performers 2 Franchiseupdate IS S U E III, 2 0 1 5 fu3_tocs(2,6,42,54).indd 2 8/3/15 5:14 PM

Franchise Update Magazine Issue III, 2015 | Page 4